EggRolls | Trick & Treat

Innovative Long Lasting Dog Treats

One Semester Solo Project

2019 Smucker's Sponsored Studio

Long-lasting chewing treats that appeal to humans in the marketplace, while keeping dogs entertained through various avenues.

Dog Needs

Various Flavors

Various Textures

Playful Shape

Human Needs

Safety (No Choking Hazards)

Unique Shape

Human-Dog Interaction

Brand Identities 

Trustful

Inclusive

Joyful

Authentic

Altruistic

Accessible

Affordable

Premium

(Source: The J.M. Smucker Co.)

Trick & Treat Ideation

EggRolls Ideation

Packaging Design

Sequence of Operation

Trick&Treat

EggRolls

A fun twist on the iconic Milk-Bone shape; with added divots of flavors, bumps for dental cleaning, & a meat stick in the center to keep the dog entertained.

Inspired initially by a flower, this sunny-side-up egg is a great treat to be shared with your canine friend. Its unique shape never lays flat so the dog can both play with its food! The meatball in the center is a patty that stretches throughout the egg-white to reduce choking hazards while showing the dog its goal.

Let's work, together.

© Carson Webb 2021